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    December 6-8, 2021
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    Santa Barbara, CA

The possibilities are endless, but space is limited.

Register today.


December 7

Day 1

Keynote presentation

Malcolm Gladwell

Malcolm Gladwell has been included on TIME’s Most Influential People list, and was once touted as one of foreign policy’s top global thinkers. He’s the author of five New York Times bestsellers, including 2019’s Talking to Strangers. Malcolm co-founded the company behind the podcasts Revisionist History and Broken Record.

The Power of Seeing Your Customer
Dan Madsen

How do you create and nurture an operational culture focused on results for prospects, residents and team members? Dan will share deep insights and success stories as CEO of Leisure Care and the One Eighty Foundation.

Beyond Relationship Sales: How Empathy Drives Outcomes
Casey Jackson

An expert in motivational interviewing, Casey will explore key skills that help customers work through difficult decisions and achieve their goals.

Day 2

December 8

Keynote presentation

Seth Godin
(remote via Geniecast) 

Seth Godin is the author of 20 bestsellers, including his latest, The Practice. Seth writes about the post-industrial revolution, the way ideas spread, leadership and most of all, changing everything. In 2018, he was inducted into the Marketing Hall of Fame.

Measuring What Matters to Achieve Sales Results
Alex and David
Alex Fisher
& David Smith

We compare industry data with Sherpa’s Best Sales Performers. What should we be tracking and measuring to increase conversions? How do we make an impact with the 90% of leads that go underserved and undersold?

Is The New Lead Better Than The Old Lead?
Anthony Iannarino

What can our industry learn from professional B2B sales? Let’s avoid the pitfalls of the “lazy selling” that relies on buyer urgency to meet sales quotas.

Breakout Sessions

Room 1

The DNA Of A Best Sales Performer

Alex Fisher & Casey Jackson

Who can we rely on to drive results? Let’s look at the empathic communication needed for transformational conversations with prospective residents, residents, and team members.

Room 2

Creating Opportunities In The Middle Of The Funnel

Jason Rock & Anthony Iannarino

How should we be working leads in the middle of the sales funnel? It’s time to stop the madness of abandoning leads too soon in an attempt to boost sales conversions.

Room 3

The Role Of The Executive Director In Sales Effectiveness

David Smith & Dan Madsen

Why should you make your ED a sales leader? Support the team and strengthen your selling culture by having your ED involved in the process from planning to prospect engagement.

Shed old habits. Increase profitability. And move to the front of the industry. The journey begins here.

Who should attend?

Empath is for senior living leaders who are ready to make change.

Join us for a once-in-a-lifetime opportunity to better understand your customers, build trust and elevate your team’s sales approach.

Join the Senior Living Sales Revolution

Let’s meet and make it happen.

December 6-8, 2021

The Ritz-Carlton Bacara, Santa Barbara, CA

Tickets $2,000

Includes two full days of life-changing talks and group sessions with industry leaders.

Reserve your spot today. arrow